Friday, August 7, 2020

In a memo to advertisers, TikTok says it will refund ad campaigns it can't fulfill due to a US ban and will work with influencers to migrate to other platforms (Sheila Dang/Reuters)

Sheila Dang / Reuters:
In a memo to advertisers, TikTok says it will refund ad campaigns it can't fulfill due to a US ban and will work with influencers to migrate to other platforms  —  (Reuters) - TikTok is preparing advertisers for a possible ban of its app in the United States, ad buyers said, offering refunds for ad campaigns that are unable to run.



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PE firm Everstone combines India's Wingify, which helps A/B test sites, and France's AB Tasty, which improves e-commerce UX; Everstone bought Wingify for $200M (Jagmeet Singh/TechCrunch)

Jagmeet Singh / TechCrunch : PE firm Everstone combines India's Wingify, which helps A/B test sites, and France's AB Tasty, which...