Saturday, August 1, 2020

Ad analytics platform Pathmatics: Facebook's top 100 advertisers spent $221.4M from July 1 through July 29, down 12% YoY from the $251.4M they spent in 2019 (New York Times)

New York Times:
Ad analytics platform Pathmatics: Facebook's top 100 advertisers spent $221.4M from July 1 through July 29, down 12% YoY from the $251.4M they spent in 2019  —  Major advertisers on Facebook reduced their spending by millions of dollars in July, but not enough to significantly damage the platform's revenue.



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YouTube launches a Premium paywall for song lyrics on YouTube Music, after testing it in recent months; users get five free lyrics before they have to subscribe (Abner Li/9to5Google)

Abner Li / 9to5Google : YouTube launches a Premium paywall for song lyrics on YouTube Music, after testing it in recent months; users get...