The 👁👄👁 stunt, a hyped beta of a fake app, exploited Silicon Valley's fixation on shiny new things, but raised $200K for charities (Arielle Pardes/Wired)

Arielle Pardes / Wired:
The 👁👄👁 stunt, a hyped beta of a fake app, exploited Silicon Valley's fixation on shiny new things, but raised $200K for charities  —  Last weekend, the stunt aimed to use Silicon Valley's love of shiny new things for charity.  The result left people wondering about the memeification of movements.