Tuesday, May 12, 2020

Twitter acquires interactive mobile ad company CrossInstall for an undisclosed sum as Twitter rebuilds its ad server (Allison Schiff/AdExchanger)

Allison Schiff / AdExchanger:
Twitter acquires interactive mobile ad company CrossInstall for an undisclosed sum as Twitter rebuilds its ad server  —  Twitter really wants a piece of the performance advertising pie.  —  On Tuesday, Twitter said it has acquired interactive mobile ad company CrossInstall.  No deal price was disclosed.



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ServiceNow invests $40M in banking software specialist BusinessNext, valuing the 24-year-old Indian company at $700M and taking a roughly 5% stake (Jagmeet Singh/TechCrunch)

Jagmeet Singh / TechCrunch : ServiceNow invests $40M in banking software specialist BusinessNext, valuing the 24-year-old Indian company ...