How Jeff Beacher, owner of a Las Vegas nightclub frequented by celebs, helped build Airbnb's celebrity marketing program in 2015, making it into a luxury brand (Anne VanderMey/Bloomberg)

Anne VanderMey / Bloomberg:
How Jeff Beacher, owner of a Las Vegas nightclub frequented by celebs, helped build Airbnb's celebrity marketing program in 2015, making it into a luxury brand  —  For one week in the summer of 2015, consumers of celebrity gossip news couldn't escape Mariah Carey's trip to Malibu, California.