Friday, August 2, 2019

Influencers score as brands step up social media play

Brands are finding new ways to target ads on influencer channels besides increasing budgets, said influencers and marketers https://ift.tt/2GHrNBm https://ift.tt/eA8V8J
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PE firm Everstone combines India's Wingify, which helps A/B test sites, and France's AB Tasty, which improves e-commerce UX; Everstone bought Wingify for $200M (Jagmeet Singh/TechCrunch)

Jagmeet Singh / TechCrunch : PE firm Everstone combines India's Wingify, which helps A/B test sites, and France's AB Tasty, which...