Many young Instagram users have turned their accounts into "business" profiles to get detailed analytics by providing their phone number or email to the public (Sarah Frier/Bloomberg)

Sarah Frier / Bloomberg:
Many young Instagram users have turned their accounts into “business” profiles to get detailed analytics by providing their phone number or email to the public  —  - Creating a ‘business’ account provides detailed analytics  — Users say they are businesses, in order to get the information