Thursday, March 28, 2019

McDonald's buys Dynamic Yield to boost its online marketing efforts

McDonald's aims at changing its digital Drive Thru menu displays to show food based on the time of day, weather, current restaurant traffic and trending menu items. https://ift.tt/2HHu3L4 https://ift.tt/eA8V8J
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Sources: Australian data center provider Firmus is seeking to raise up to $5B in an IPO at the end of October, in one of the largest-ever IPOs in Australia (Julia Fioretti/Bloomberg)

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