Thursday, March 28, 2019

McDonald's buys Dynamic Yield to boost its online marketing efforts

McDonald's aims at changing its digital Drive Thru menu displays to show food based on the time of day, weather, current restaurant traffic and trending menu items. https://ift.tt/2HHu3L4 https://ift.tt/eA8V8J
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PE firm Everstone combines India's Wingify, which helps A/B test sites, and France's AB Tasty, which improves e-commerce UX; Everstone bought Wingify for $200M (Jagmeet Singh/TechCrunch)

Jagmeet Singh / TechCrunch : PE firm Everstone combines India's Wingify, which helps A/B test sites, and France's AB Tasty, which...