Counterpoint: global wireless "hearables" market hit 12.5M units in Q4 2018, with AirPods at 60% market share, but low and mid-tier brands gaining (Liz Lee/Counterpoint Research)

Liz Lee / Counterpoint Research:
Counterpoint: global wireless “hearables” market hit 12.5M units in Q4 2018, with AirPods at 60% market share, but low and mid-tier brands gaining  —  Apple was the market leader with its AirPods as premium models continued to dominate the market.  However, mid-tier brands started to gain market share.