As search interest in AirPods grew 500% YoY during the 2018 holiday season from 2017, they are becoming a cultural phenomenon with memes, videos, and tweets (Neil Cybart/Above Avalon)

Neil Cybart / Above Avalon:
As search interest in AirPods grew 500% YoY during the 2018 holiday season from 2017, they are becoming a cultural phenomenon with memes, videos, and tweets  —  Apple has a hit on its hands, or maybe we should say in its ears.  AirPods have become the second best-selling Apple product out of the gate of all time.