Researchers used a series of auctions to find that, on average, it would take more than $1,000 to entice a Facebook user to deactivate their account for a year (Jennifer Ouellette/Ars Technica)

Jennifer Ouellette / Ars Technica:
Researchers used a series of auctions to find that, on average, it would take more than $1,000 to entice a Facebook user to deactivate their account for a year  —  Some users required more than $1,000 to deactivate their account for one year. … A series of auctions revealed …