Hulu is launching a new private programmatic marketplace for advertisers to buy its on-demand and TV inventory; the marketplace won't replace upfront deals (Jeanine Poggi/Ad Age)

Jeanine Poggi / Ad Age:
Hulu is launching a new private programmatic marketplace for advertisers to buy its on-demand and TV inventory; the marketplace won't replace upfront deals  —  Hulu is further automating advertising on the streaming platform with a new private programmatic marketplace.