How Amazon is opening tiny stores, adding local language descriptors, and accepting cash payments to target the 800M people living outside India's big cities (Eric Bellman/Wall Street Journal)

Eric Bellman / Wall Street Journal:
How Amazon is opening tiny stores, adding local language descriptors, and accepting cash payments to target the 800M people living outside India's big cities  —  The retailer is targeting hundreds of millions of new online shoppers in India's countryside by adding Hindi and videos …