Kinsa, a smart thermometer startup that raised ~$29M via VCs like Kleiner Perkins, has products in 500K+ US homes, sells "illness data" to companies like Clorox (Sapna Maheshwari/New York Times)

Sapna Maheshwari / New York Times:
Kinsa, a smart thermometer startup that raised ~$29M via VCs like Kleiner Perkins, has products in 500K+ US homes, sells “illness data” to companies like Clorox  —  Most of what we do — the websites we visit, the places we go, the TV shows we watch, the products we buy — has become fair game for advertisers.