Monday, October 26, 2020
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Former Facebook and Pinterest exec Tim Kendall traces “extractive business models” to VCs
Last month, former Facebook and Pinterest executive Tim Kendall told Congress during a House hearing on the dangers of social media that Facebook made its products so addictive because its ad-driven business model relies on people paying attention to its product longer every day. He said much the same in the Netflix documentary “The Social Dilemma,” in which Kendall — along with numerous other prominent early employees of big tech companies — warns of the threat that Facebook and others pose to modern society.
Kendall — who today runs Moment, an app that helps users monitor device habits and reinforces positive screen-time behavior — isn’t done campaigning against his former employer yet. On Friday morning, we talked with him about the FTC inching closer to filing an antitrust lawsuit against Facebook for its market power in social networking; what he thinks of the DOJ’s separate antitrust lawsuit against Google, filed last Tuesday; and how venture capital contributed to the “unnatural” ways the companies have commanded our attention — and advertisers’ dollars along with it.
Our conversation has been excerpted for length. You can hear the full conversation here.
TC: Like everyone else, you wrestle with addition to the apps on your phone. At what point did you decide that you wanted to take a more public role in helping to identify the problem and potentially help solve it.
TK: I’ve always been interested in willpower, and the various things that weaken it. I have addiction in various parts of my family and extended family, and I’ve seen up close substance abuse, drug abuse. And as I started to look at this problem, it felt really similar. It’s the same shape and size as being addicted to drugs or having a behavioral addiction to food or shopping. But it didn’t seem like anyone was treating this with the same gravity.
TC: What has been the reaction of your colleagues to you turning the tables on this industry?
TK: It has evolved in the sense that at the beginning of this, I was kinder to Facebook. When I started talking publicly about my work with Moment, I said, ‘Look, I think that those folks are focused on the right issues. And I think they’re going to solve the problem.’ And I was out there throughout 2018, saying that. Now I’ve gotten a lot more vocal [about the fact that] I don’t think they’re doing enough. And I don’t think it’s happening quickly enough. I think they’re absolutely negligent. And I think the negligence is really about not fully and accurately understanding what their platforms are doing to individuals and what their platforms are doing to society. I just do not think they have their arms around it in a complete way.
Is that deliberate? Is that because they’re delusional? I don’t know. But I know that the impact is very serious. And they are not aligned with the rest of us in terms of how severe and significant that impact is.
I think everyone within Facebook has confirmation bias, probably in the same way that I have confirmation bias. I am picking out the family at the restaurant that’s not looking at each other and staring at their phones and thinking, ‘Look at Facebook, it’s ruining families.’ That’s my confirmation bias. I think their confirmation bias is ‘There’s so much good that Facebook has done and is doing for the world.’ I can’t dispute that, and I suspect that the leaders there are looking to those cases more often and dismissing the severity of the cases that we talk about, [including] arguably tipping the election in 2016, propagating conspiracy theories, propagating misinformation.
TC: Do you think that Facebook has to be regulated the FTC?
TK: I think that something has to change. What I would really like to see is the leaders of government all over the world, the consumers that really care about this issue, and then the leaders of the company get together and maybe at the start it’s just a discussion about where we are. But if we could just agree on the common set of facts of the situation that we’re in, and the impact that these platforms are having on our world, if we could just get some alignment in a non-adversarial dynamic, I believe that there is a path whereby [all three can] come together and say, ‘Look, this doesn’t work. The business model is incongruent with the long-term well-being of society, and therefore — not unlike how fossil fuels are incongruent with the long-term prospects for Earth, we need to have a reckoning and then create and a path out of it.
Strict regulation that’s adversarial, I’m not sure is going to solve the problem. And it’s just going to be a drawn-out battle whereby more individuals are going to get sick [from addiction to their phones], and they’re going to continue to wreak havoc on society.
TC: If this antitrust action is not necessarily the answer, what potentially could be on the regulatory front, assuming these three are not going to come together on their own?
TK: Congress and the Senate are looking really closely at Section 230 of the Communications Decency Act that allows — and has allowed since it got put in place in 1996 — platforms like Google and Facebook to operate in a very different way than your traditional media company does, in that they’re not liable for the content that shows up on their network.
That seemed like a great idea in 1996. And it did foster a lot of innovation because these bulletin board and portal-ike services were able to grow unabated as they didn’t have to deal with the liability issues on every piece of content that got posted on their platform. But you fast forward to today, it sure seems like one of the ways that we could solve misinformation and conspiracy theories and this tribalism that seems to take root by virtue of the social networks.
If you rewind five or 10 years ago, the issue that really plagued Facebook and to a lesser extent, Google, was privacy. And the government threatened Facebook again and again and again, and it never did anything about it. And finally, in 2019, it assessed a $5 billion fine and then ongoing penalties beyond that for issues around privacy. And it’s interesting. It’s been a year since those were put in place, and we haven’t had any issues around privacy with Facebook.
TC: You were tasked with developing Facebook’s ad-driven business and coming up with a way for Pinterest to monetize its users. As someone who understands advertising as well as you do, what do you think about this case that the DOJ has brought against Google. What’s your hot take?
TK: If you’re trying to start an online business, and you want to monetize that business through advertising, it’s not impossible, but it is an incredibly steep uphill battle.
Pinterest ultimately broke through when I was president of Pinterest and working on their revenue business. But the dominance of both Google and Facebook within advertising makes it really difficult for new entrants. The advertisers don’t want to buy from you because they basically can get to anyone they want in a very effective way through Google and Facebook. And so what do they need Pinterest for? What do they need Snap for? Why do they need XYZZ startup tomorrow?
That’s on the advertising side. On the search side, Google has been stifling competition for years, and I mean that less in terms of allowing new entrants into search — although the government may be asserting that. I actually mean it in terms of content providers and publishers. They’ve been stifling Yelp for years. They’ve been basically trying to create these universal search boxes that provide the same local information that Yelp does. [Yelp] shows up organically when I search for sandwich shops in downtown San Mateo, but then [Google puts] their own stuff above it and push it down to create a wedge to hurt Yelp’s business so that [Google] can support and build up their own local business. That’s anti-competitive.
TC: Along with running Moment, you’ve been talking with startups that are addressing some of the issues we’re seeing right now, including startups that tell you if a news outlet is left- and right-leaning so you’re aware of any biases ahead of time. Would you ever raise a fund? We’re starting to see these solo GPs raise pretty enormous first-time funds and people seemingly just as happily entrust their money to you.
TK. I think traditional venture capital, with traditional limited partners, and the typical timeframe of seven years from when the money goes in and the money needs to come out, created some of the problems that we have today. I think that companies are put in a position, once they take traditional venture capital, to do unnatural things and grow in unnatural ways. Absolutely the social networks that took venture capital felt the pressure at the board level from traditional venture capitalists to grow the user base faster and monetize it more quickly. And all those things led to this extractive business model that we’re looking at today with a critical eye and saying, ‘Oh, whoops, maybe this business model is creating an outcome that we don’t really like.’
If I ever took outside money to do more serious professional-grade investing, I would only take it from wealthy individuals and there would be an explicit term that basically said, ‘There’s no time horizon. You don’t get your money back in seven to 10 years necessarily.’ I think that’s the criteria you need to have if you’re really going to do investing in a way that doesn’t contribute to the problems and misaligned incentives that we’re dealing with today.
The US appeals court in San Francisco has rejected DOJ's request to allow the US government to immediately bar downloads of WeChat from US app stores (Edvard Pettersson/Bloomberg)
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Interview with Jason Rubin, Facebook's VP of Play, on Facebook Gaming, the company's battles with Apple, technical challenges of delivering cloud games, more (Seth Schiesel/Protocol)
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Gillmor Gang: Unsuppressed
Not just the future of civilization is up for grabs this November. In this age of mobile social computing, we’re figuring out how to vote, entertain, teach, learn, and commit to meaningful change. Thanks to the pandemic emergency, our plans for transforming our country and planet are subject to immediate recall.
Much of the current political dynamic is expressed through the lense of “how much change can we afford to make?” The swing states in the race for the electoral college are those most profoundly affected by the transition from fossil fuel to renewable energy. The choice: how many jobs will we lose by shifting away from oil and gas to wind and solar. Workers in Pennsylvania, Ohio, Texas, and Michigan are fearful of losing their livelihood to a future of retraining and disruption.
Regardless of where we sit along the left/right spectrum, we share the increasing understanding that government doesn’t work. Running for office is a gauntlet of fundraising and promises you can’t keep; legislating is a lobbyist playground where special interests are neither special nor in our interests. The courts are overwhelmed by political power plays timed to inflame and suppress voting turnout. It’s no wonder that the common reaction to this week’s final presidential debate was relief that the campaign is almost over.
The most important fix to the body politic is the mute button. For a brief moment in the debate, we got to experience a few seconds of not talking. Time seemed to stand still, as if we were being handed down a digital tablet of things to not do: don’t interrupt, don’t disrespect, don’t mock, don’t waste our time. Above all, don’t forget the people we’ve lost to the virus. Remember the days when our biggest problems were what show to watch, what music to play, what jokes to tell. It’s amazing what you can hear when the agenda is turned back to ourselves.
In that moment, you can hear things that smooth the soul. In that moment, you can hear the words leaders will have to speak to get our vote next time. I feel much better about the next election no matter how this one turns out. The explosive numbers of early voting tell us a lot about how this will go. The genie is out of the bottle and people are beginning to connect the dots. If the vote is suppressed, it only makes us try harder.
Mobility is about a return to value, to roots, to resilience. Working from home is a big step toward living from everywhere. AR stands for accelerated reality, VR for valued reality. If we want to know what social is good for, switch on the mute button and listen to what you’ve lost. If you can mute the sound, you can unmute it and find your voice.
At first, the mute button was a defensive move. It counteracted the business model of the cable news networks, the repetitive time-filling of partisan perspective mixed with not listening to the grievances of the other side. The hardest thing I’ve had to do is be open to the truth emanating from the least likely location. We are taught to attack our opponent’s weaknesses; a better strategy might be to respect their strengths and adopt them as your own. Don’t worry, though. You probably won’t find too much there to reflect.
Once you experience the mute button envelope, you can hear it even if it’s not there. The rules of the revised debate were that the first two minutes of each candidate’s response used the mute button, then the old rules returned. Even then, the experience of using the mute button informed the rest of the debate. Particularly noticeable was Joe Biden’s response to a series of back and forths when the moderator asked if he had any further response. “… … … No.”
There have been other mute buttons in history. The 18 and a half minute gap spoke loudly when Rose Mary Woods erased a crucial Watergate tape. Before that, we assumed there might be a smoking gun. After that, we knew there might be others, too. Throughout the campaign, we could learn more about what was really going on by listening for the moments when key questions were left unanswered, ducked, or bounced back to the opponent like some Pee Wee Herman playground retort.
Soon we’ll know the answer to the important question: how do we confront the virus? I vote for listening to the science, wearing a mask, socially distancing both off and online, rapid testing, and contact tracing. And the candidates who agree.
__________________
The Gillmor Gang — Frank Radice, Michael Markman, Keith Teare, Denis Pombriant, Brent Leary, and Steve Gillmor. Recorded live Friday, October 23, 2020.
Produced and directed by Tina Chase Gillmor @tinagillmor
@fradice, @mickeleh, @denispombriant, @kteare, @brentleary, @stevegillmor, @gillmorgang
For more, subscribe to the Gillmor Gang Newsletter and join the backchannel here on Telegram.
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Study of ~200K US Internet users: Facebook users read more polarized news as they spend more time on the service, and the impact is 5X greater for conservatives (Washington Post)
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